The Website and Games are operated by Sumo Digital Ltd (we, us, our) a company incorporated in England & Wales with company number 04703224 and registered office at 32 Jessops Riverside, Brightside, Lane, Sheffield, S9 2RX, UK. We are the “controller” (i.e. the company which decides the means and purpose for the processing of your personal data) for the purpose of applicable data protection law.
How we use your personal data
We may collect technical information about your use of the Games through the use of tracking technologies and analytics. Personal data we may collect includes the following, which we process in line with the legitimate interest we have in understanding the usage of, improving, and fixing bugs in, our Games:
Platform (e.g. PS4, Xbox One, Windows, Switch)
Gameplay events (e.g. game started, checkpoint, player death, snake vision)
Event details (e.g. distance travelled, position in game world, level)
If using Xbox (and Universal Windows Platforms), then: your IP address
If using a PC or PS4: MAC address
If using a Switch: the UID of the signed-in user
We use the following third party analytics providers: Loggly.
Loggly may collect analytics data on our behalf and in accordance with our instructions, and its applicable privacy notice. If you would like to find out more about the way they collect and process this information this is likely to be set out in their privacy policies and/or terms and conditions. Please refer to https://www.loggly.com/about/privacy-policy/.
If you contact us about our services, the forms you complete or the emails you send may include information about you, such as your name as the contact point for an organisation, your email address, the organisation's address and your enquiry. We use this information to respond to your enquiries.
In line with the legitimate interest we have in promoting our business, we will process your enquiries to provide you with information about the services we offer.
This might include replying to your enquiry, or sending you our newsletter if you ask to be added to our mailing list.
We may also process enquiries to take steps you ask of us with a view to entering into an agreement to provide you with our services.
You are under no obligation to provide us with any details, but if you don’t provide all relevant information, we may not be able to help.
Newsletter and Blog comments
If you ask to be added to our mailing list, we will keep you updated with information on news, our work, our services, events and awards by email unless you would like to be removed from that list (in which case please let us know by writing to us or by clicking unsubscribe at the bottom of each Newsletter).
If you leave comments on our Website blog, those comments may include information about you. We use that information to publish your comment on our site in order to provide the blog commenting service to you.
How you use our website (Analytics)
We process this information to understand how visitors use our website and to compile statistical reports regarding that activity (for example, your IP address is used to approximate the country from which you access our website, and we aggregate this information together so we know that, for example, most of the visitors to our website come from England).
This processing is necessary for us to pursue our legitimate interests in improving our website, and providing a better service and source of information to visitors. This information is not used to develop a personal profile of you. All such information is aggregated and stored anonymously.
We may receive the above data about you from Google, Inc. (based outside the EU) through their Google Analytics platform. Please refer to section 9 below for further information.
All content you submit to us
If you send us objectionable content or otherwise behave in a disruptive manner when using our Website, we may process personal data included in your messages to respond to and stop such behaviour.
We only process personal data in this way for the legitimate interests of our business and under any legal obligation to ensure that use of our Website is lawful, does not its disrupt the operation of our services, does not harass our staff or other individuals, and to enforce our legal rights and to comply with our legal obligations.
Where we reasonably believe you are or may be in breach of the law (for instance, because content you send amounts to harassment or is defamatory), we may use your personal information to inform relevant third parties such as your email/internet provider or law enforcement agencies about the content.
Where we process personal data in this way, we will hold that personal information on our systems for as long as is reasonably necessary to achieve these objectives.
Do we share your personal information with anyone else?
In addition, we may disclose your information to the extent that we are required to do so by law (which may include to government bodies and law enforcement agencies); in connection with any legal proceedings or prospective legal proceedings; and to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention).
If we are involved in a merger, acquisition, or sale of all or a portion of our business or assets, the information we hold may be included as part of that sale, in which case you will be notified via email and/or a prominent notice on the Website of any changes in ownership or use of your information, and any choices you may have regarding that information.
Except as provided above, we will not provide your information to third parties.
Your rights in relation to personal data which we process relating to you
You have the following rights over the way we process personal data relating to you. We aim to comply without undue delay, and within one month at the latest:
to ask for a copy of data we are processing about you and have inaccuracies corrected;
to ask us to restrict, stop processing, or to delete your personal data;
to request a machine readable copy of your personal data, which you can use with another service provider. Where it is technically feasible, you can ask us to send this information directly to another provider if you prefer; and
to make a complaint to a data protection regulator.
Please send your requests to firstname.lastname@example.org.
We do not use the Website to knowingly solicit data from or market to children under the age of 13. If a parent or guardian becomes aware that his or her child has provided us with information without their consent, he or she should contact us at email@example.com. We will delete such information within a reasonable time.
We will take all reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.
This policy may be updated from time to time. We will notify you of any changes by posting the new policy here and, where feasible, by letting you know by email.
International Data Transfers
We have an agreement in place with Google, Inc. and Loggly which includes standard data protection clauses adopted by a data protection regulator and approved by the European Commission to ensure that appropriate safeguards are in place to protect your personal data. If you would like to find out more about these safeguards, please let us know by writing to firstname.lastname@example.org.
To find out more about Google Analytics and to learn how to opt out, please visit:
When you visit our Website, these analytics service providers may collect the following data, which will almost always be anonymised and aggregated before reporting back to us:
number of visitors to our Website
pages visited while at the Website and time spent per page
page interaction information, such as scrolling, clicks and browsing methods
websites where visitors have come from and where they go afterwards
page response times and any download errors
other technical information relating to end user device, such as IP address or browser plug-in
We process this information to understand how visitors use our Website and to compile statistical reports regarding that activity. This processing is crucial to the running of our online business. This information is not used to develop a personal profile of you.